Zeal Optics



Based in Boulder, Colorado, Zeal Optics offers high quality eyewear for people who live for outdoor adventure. Their sustainable eyewear is based on a set of simple beliefs: use less, give back and explore more.

The Zeal brand guide was a true source of inspiration, while we had the freedom to design and create visuals ourselves. We’ve combined film, photography and illustrations seamlessly into this one of a kind presentation.



Concept development
Art direction
Presentation design


Under contract of Mr.Prezident

Zeal Optics banner

Colour Scheme

Zeal Optics color 1
Zeal Optics color 7
Zeal Optics color 4
Zeal Optics color 8
Zeal Optics color 2
Zeal Optics color 6



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