Heineken Experience



With over one million visitors a year, the Heineken Experience in the original brewery in the centre of Amsterdam is one of the city’s most popular tourist attractions.

The Music Area is updated with mirrors to create the sense of a contemporary infinity club. The main attraction became a multi touch interactive music table. Visitors can now contribute to the music that is being played by touching different components on the table.



Concept development
Content development
Art direction


Under contract of
Tinker Imagineers

Heineken Experience banner

Color Scheme

Heineken Experience color 1
Heineken Experience color 2

Live Your Music